OBJECTIVE 2030 INTA ROUNDTABLE
Branding and Marketing Strategies: new tools in the global competitiveness of territories
World Exhibition, 16-18 September 2010
Shanghai, Pudong, China
On the occasion of the Shanghai Expo 2010 « Better City, Better Life », and as part of its Programme Objective 2030, INTA will organise a roundtable hosted by INTA members in their own pavilion or exhibition stand.
The Roundtable in Shanghai will focus on the most promising strategies of positioning territories in term of attractiveness and territorial marketing, in order to build a reflection on the new tools for the international promotion of territories, such as large events, in order to identify the innovative components in strategic positioning.
Please contact the INTA Secretariat, if you wish to apply to be part of the discussion.
INTA is a global membership association where public and private policy-makers and urban practitioners come together to share knowledge, experience and tools for integrated urban development. // READ MORE